CTAC Solutions

The Brief

Approached by The Boutique Coo to develop a conceptual brand identity for a luxury home design company. Without a formal name or existing brand, the objective was to create a complete brand guide—from visual identity and tone of voice to a comprehensive brand strategy—that would stand apart from competitors. The vision was to build a bespoke identity that felt innovative, mature, and quietly confident—moving away from overused luxury tropes in favor of a more intentional and enduring brand expression.

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The Solution

A strategic audit of luxury home design brands—especially those positioned in the Los Angeles market—revealed a common pattern: aesthetics that felt overly delicate, minimal, or lacking in presence. In response, the goal was to create a brand identity that embodied quiet strength—one that felt grounded, elevated, and confident without being loud. The design approach was intentionally unisex, blending masculine structure with feminine elegance to ensure broad, lasting appeal. Through a rich yet restrained color palette, refined typography, and a subtle but distinctive logo, the brand was crafted to convey credibility, maturity, and long-term relevance. Importantly, nothing about the identity was tied to a specific location—ensuring the brand could scale and resonate across a wider, high-end market.