A crisp take on standing out against the stacked Los Angeles real estate market
In the major city housing market, of the modern day in the US, Developers can't afford to blend in with the rest.
Opulent Spaces is a conceptual study on what a strong player in this market could thrive with.
The Brief
Approached by The Boutique Coo to develop a conceptual brand identity for a luxury home design company. Without a formal name or existing brand, the objective was to create a complete brand guide—from visual identity and tone of voice to a comprehensive brand strategy—that would stand apart from competitors. The vision was to build a bespoke identity that felt innovative, mature, and quietly confident—moving away from overused luxury tropes in favor of a more intentional and enduring brand expression.
The Solution
A strategic audit of luxury home design brands—especially those positioned in the Los Angeles market—revealed a common pattern: aesthetics that felt overly delicate, minimal, or lacking in presence. In response, the goal was to create a brand identity that embodied quiet strength—one that felt grounded, elevated, and confident without being loud. The design approach was intentionally unisex, blending masculine structure with feminine elegance to ensure broad, lasting appeal. Through a rich yet restrained color palette, refined typography, and a subtle but distinctive logo, the brand was crafted to convey credibility, maturity, and long-term relevance. Importantly, nothing about the identity was tied to a specific location—ensuring the brand could scale and resonate across a wider, high-end market.
The project showcases our ability to bridge strategic thinking with technical design execution, resulting in a cohesive brand system where every element, from color psychology to typography selection, purposefully reinforces the brand's luxury positioning. Our process-driven approach is demonstrated through detailed design rationales that connect each creative decision back to core brand objectives.
